From an article on The Street:
"BHLDN's first collection is scheduled for February 14, 2011 through its online boutique, www.bhldn.com . It will bring together a curated collection of heirloom quality wedding gowns, bridesmaid frocks, party dresses, assorted jewelry, headpieces, footwear, and lingerie."
Here are a few grabs from the temporary site:
Deliciously gorgeous. Great spot to find a rehearsal dinner dress, perhaps? Yes please!
Can't wait for Feb 14!
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